ANALISIS PELAKU E-COMMERCE DI INDONESIA
Keywords: e-commerce user, SUSENAS, binary logistic regression
AbstractIt is undeniable that the use of information technology has been able to change people in any way. One of them is the use of computers and the internet which has sparked a new business called electronic commerce or e-commerce. The e-commerce business has been booming for several years and has remarkable developments in Indonesia. This research tries to dig deeper about who are e-commerce user in Indonesia and also wants to know how a person tends to become an e-commerce user if viewed by gender, place of residence, age, education, main activities and domicile. This study uses data from the Indonesian National Socio-Economic Survey (SUSENAS) in 2017 conducted by Badan Pusat Statistik (BPS). This study uses an analysis unit of individuals aged 5 years and above. From the results of binary logistic regression, it can be concluded that with a 5 percent significance level a person's tendency to become an e-commerce actor will be greater for women, residing in urban areas, adolescent age categories (12-25 years), highly educated (above high school), main activities are working and domiciled in the west Indonesia.